Google Analytics Solutions: 2007

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We’ve moved. For new posts about enterprise products, check out the new Google Marketing Platform blog. For information on free products, follow our new Google Analytics products blog. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.

Thanks for telling us your story

December 25, 2007

Databazaar.comnotLunametricsPosted by Laura Melahn, Google Analytics Team

Update for Some ga.js users and Request for More GAACs!

December 18, 2007

updated codeGoogle Analytics Authorized ConsultantPosted by Brett Crosby, Sr. Manager, Google Analytics

Online training with EpikOne

December 17, 2007

previous e-business training campsPowering Your Business with Google Analyticslearn more herePosted by Christian Yee, Google Analytics Team

Announcing new graphing tools, ga.js tracking, and six new languages

December 13, 2007

instructionsupdate them to ga.jstrack ecommerce transactionsspecial resource on the ga.js javascriptPosted by Alden DeSoto, Google Analytics Team

Site Search Now Available

November 2, 2007

several new features

Google Custom Search EngineGSAMinienable Site Search

OverviewUsage
Search Terms shows you what people search for and how they attempt to refine unsuccessful searches. Start Pages and Destination Pages shows you where visitors begin their searches and where they end up. Categories shows you the product groups and areas on your site that visitors search. Trending allows you to track individual search metrics over time. The Segments menu, available in most reports, allows you to cross segment any group of searchers

.

We have several new articles in our Help Center to help you get started like How do I set up Site Search for my profile?

and How do I identify my search query parameter?.You can click on the Common Questions link from any report to see Help articles related to Site Search. Finally, you may wish to read Avinash's excellent tutorial on the five things you should do with your site search data.

Posted by Alden DeSoto, Google Analytics Team

Head to Leafy Vermont to Attend the Online Marketing Boot Camp

October 30, 2007

Online Marketing Boot CampEpikOneAuthorized ConsultantThe MilkPosted by Jeff Gillis, Google Analytics Team

Upcoming Website Optimizer online seminars

October 23, 2007

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 - 11:00am PDT
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 - 11:00am PDT
Register to attend.

Once you've registered, you'll receive an email from WebEx with participation details.

Enjoy and happy testing!

Posted by Brett Crosby, Sr. Manager, Google Analytics Team

Aside from Google Analytics, one of my favorite marketing tools at Google is Website Optimizer. It is a multivariate testing platform that is both free and pretty easy to use. If you haven't tried Website Optimizer yet, now is a great chance to get your feet wet. Product Manager Tom Leung will be hosting two free online seminars next week. He knows this product inside and out and is a great presenter, so this will be worth your time.The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he'll provide a detailed introduction to Website Optimizer and review the product's latest features (including A/B Split testing and the ability to delete experiments).

The second online seminar, Website Optimizer: Creating & Launching Experiments, builds on the first and is designed for those who have previous experience with Website Optimizer or other site testing tools. Tom will give a step-by-step demonstration of how to successfully launch multivariate and A/B experiments, and he'll also answer your questions.
Other members of the Website Optimizer team will be available during the online seminars to chat individually with attendees and answer questions in real time. Here is the schedule and registration information:

Introduction to Website Optimizer (New or inexperienced users)
Tuesday, October 30th, 2007 10:00 - 11:00am PDT
Register to attend.

Website Optimizer: Creating & Launching Experiments (Intermediate and advanced users)
Thursday, November 1st, 2007 10:00 - 11:00am PDT
Register to attend.

Once you've registered, you'll receive an email from WebEx with participation details. Enjoy and happy testing!Posted by Brett Crosby, Sr. Manager, Google Analytics Team

Exciting Announcements at eMetrics Today

October 16, 2007

Google Custom Search EngineAuthorized ConsultantsPosted by Alden DeSoto, Google Analytics Team

Your next coffee table e-book

October 3, 2007

Google Analytics ShortcutGoogle Analytics Authorized ConsultantEpikoneGoogle Analytics ShortcutPosted by Brett Crosby, Sr. Manager, Google Analytics

Google Analytics Videos On YouTube

September 19, 2007

Context and Actionability in Web Analytics' by Avinash Kaushik, our resident Analytics Evangelist, blogger, and author of Web Analytics: An Hour a Day. We also have the complete sessions, including an introduction to Conversion University by Brett Crosby, Sr. Manager, which provides perspective on the evolution and direction of Google Analytics. Stephanie Hsu covers key reports for the optimal AdWords campaign. Alex Ortiz touches upon a number of advanced techniques such as segmentation through filters. And Tom Leung covered how to enhance your entire user experience using Website Optimizer.

In the future, you can expect more in-depth content about the Google Analytics product to be filmed and posted here in this Playlist. These videos are a great source of insight into how you can continually improve your web analytics practices, and even into our own team here at Google. We hope you enjoy them.

Posted by Christian Yee, Google Analytics Team

Google Analytics Playlist
We have a solid lineup of videos to start with taken on August 1st when we held our first ever Google Conversion University event. It was attended by 100+ representatives from major companies across all major verticals. Attendees got the chance to share ideas, meet with our team, and listen to some great presentations on optimizing their web analytics experiences. You will find those presentations, filmed live in August, now on YouTube.

Those of you who want to pick up a few quick tips might be interested in 'Bounce Rate: The Simply Powerful Metric ', 'Non Ecommerce Sites: Beyond Averages...', and ' Context and Actionability in Web Analytics' by Avinash Kaushik, our resident Analytics Evangelist, blogger, and author of Web Analytics: An Hour a Day. We also have the complete sessions, including an introduction to Conversion University by Brett Crosby, Sr. Manager, which provides perspective on the evolution and direction of Google Analytics. Stephanie Hsu covers key reports for the optimal AdWords campaign. Alex Ortiz touches upon a number of advanced techniques such as segmentation through filters. And Tom Leung covered how to enhance your entire user experience using Website Optimizer.
In the future, you can expect more in-depth content about the Google Analytics product to be filmed and posted here in this Playlist. These videos are a great source of insight into how you can continually improve your web analytics practices, and even into our own team here at Google. We hope you enjoy them.Posted by Christian Yee, Google Analytics Team

Reverting Back to Original "Average Time on Site" Calculation Today

September 12, 2007

Posted by Brett Crosby, Sr. Manager, Google Analytics

Website Optimizer Gets an Update

September 5, 2007

Website Optimizerhereheredemotime on page as a conversion goalfull factorial versus fractional experimental data analysisWebsite Optimizer site Inside AdWords blog postPosted by Peter Harbison, Website Optimizer Team

It's that time - SES San Jose

August 15, 2007

Search Engine Strategies conferencelanding page testing and tuning. The Google Analytics team will also be present at the Google booth (#403 in the expo hall on Tuesday and Wednesday), so stop by and say hi, ask us questions, or see a demo. And don't forget to register for and attend the Google Dance which is literally in our own backyard on Tuesday evening after SES at Google. Google Analytics will have a demo station there, so feel free to come by in between (or during) dancing, eating, and schmoozing.

Hope to see you next week!
Posted by Jeff Gillis, Google Analytics Team

Your success stories wanted

August 14, 2007

case studiesCarolina Rusticatell us your story

Posted by Brett Crosby, Sr. Manager, Google Analytics

Google Conversion University Attendees: Thank You!

August 3, 2007

Avinash Kaushik's new book!Posted by Alden DeSoto, Google Analytics Team

Reporting Delay Update

July 30, 2007

Posted by Jeff Gillis, Google Analytics Team

Update: Temporary Reporting Delay since Saturday Night

July 30, 2007

We apologize for any inconvenience this delay in reporting has caused.Posted by Jeff Gillis, Google Analytics Team

Google Analytics Artistes

July 27, 2007

ROI RevolutionGoogle Analytics Authorized ConsultantGoogle Analytics training coursethese incredibly cool filtersherePosted by Jeff Gillis, Google Analytics Team

Notice of Brief Processing Delay

July 25, 2007

Posted by Brett Crosby, Sr. Manager, Google Analytics

Hoş geldiniz and Witamy!

July 24, 2007

Help CenterwebsiteConversion Universitysubtitled Flash tourHoş geldinizWitamy
Posted by Alden DeSoto, Google Analytics Team

More features. One interface.

July 20, 2007

first batch of feature enhancementshereis no longer availableReport FinderPosted by Alden DeSoto, Google Analytics Team

Tip: Print Your Favorite Reports By First Viewing in PDF

July 16, 2007

Many of our users like to print their Google Analytics reporting interface to include in presentations, handouts or company reports. We added the ability to export to PDF in the new interface so printed reports would look perfect. These PDF reports are vector based and can scale to the size of billboards and still look beautiful. So, the next time you want to print a report, first export to PDF, then print. You'll be amazed at the high quality print you get.

Here's how: Click "Export" below the report's title, then click "PDF".
Posted by Alden DeSoto, Google Analytics Team

Limited Reporting Delays, Data Now Updated

July 16, 2007

Posted by Jeff Gillis, Google Analytics Team

Reminder: Google Analytics to complete transition to new interface on July 18th

July 11, 2007

the animated tour of the new version,

the Report Finder tool, which maps where data from the previous interface is located within the new version, (also available within your reports in the left navigation menu)

the FAQs,

and the features page for the new version.

Posted by Christian Yee, Google Analytics Team

Weekend Server Outage

July 11, 2007

Posted by Adam Wooley, Google Analytics Team

Tip: Evaluate your sources and your site with Bounce Rate

June 29, 2007

Of all web analytics metrics, Bounce Rate is perhaps the most universally applicable. Why? Because, unlike the widely-quoted Conversion Rate metric, Bounce Rate doesn't require you to have defined conversion goals. This means you can use it to understand how well virtually any kind of site performs from a marketing standpoint.

If your site conversion rates are low, Bounce Rate can help you understand why. If your Bounce Rates are also low, your troubles are likely due to site design and usability issues. In this case, you might focus your efforts on streamlining your conversion funnel or making your site easier to navigate. But if your Bounce Rates are high, you can focus your efforts on redesigning entrance (landing pages), improving the quality of traffic to your site, and doing a better job of pairing landing pages with ads.

Our own Avinash Kaushik has just written an excellent article on Bounce Rates in MarketingProfs: Daily Fix. It's appropriately titled Bounce Rate: Sexiest Web Metric Ever?Posted by Alden DeSoto, Google Analytics Team

Limited Reporting Delays

June 27, 2007

Posted by Alden DeSoto, Google Analytics Team

Join us at Searchnomics Tomorrow

June 26, 2007

registerPosted by Brett Crosby, Sr. Manager, Google Analytics

Thanks for the Webware 100 Award

June 22, 2007

We'd like to thank Webwarethe users who cast 489,467 votes in this year's Webware 100 Awards, and everyone who helped make Google Analytics a winner! Google was recognized as a winner in 10 categories. Other products in our family that received an award are Google Reader, Gmail, Google (search engine), Google Gmail Mobile, Google Maps Mobile, 1-800-GOOG-411, Google AdWords/AdSense, Google Docs & Spreadsheets, Google Calendar, Blogger, and Google Maps.

We're thrilled to have won and we extend our congratulations to all the winners! Posted by Alden DeSoto, Google Analytics Team

You Asked For it, You Got It. New Features Added to Google Analytics

June 12, 2007

Since releasing the new Google Analytics, we've received repeated requests for specific features. We felt strongly that these features deserved to be incorporated into the product immediately so, as of today, everyone has access to the most requested improvements. We are also removing the beta tag from the new interface and we'd like to remind everyone that the previous version of Google Analytics will be removed on July 18th.
What improvements can you expect to see? Here are the most prominent changes:
Hourly Reporting Many of you listed hourly reporting as the most important feature missing in the new interface. We've put it back. Several of the reports now have a "View by: Daily/Hourly" switch that allows you to select whether you want to see your data by day or by hour. Andy Beal, our friends at Yelp, and thousands of others can rejoice in their hourly window to the world.
Clickable URLs Danny Sullivan and a legion of others will be thrilled to see that we've added the ability to click straight through to external pages from links referenced in reports. Just click on the icon next to any link listed in the Referring Sites, Top Content, Top Landing Pages, and Top Exit Pages reports.
Cross Segmentation by Network Location Many of you expressed disappointment that you couldn't cross segment reports by Network Location. Now you can.
Increased number of data rows per page The interface now allows you to view up to 500 rows of data on a single report page, increased from a maximum of 100 rows.
Bounce Rate increase/decrease Our always observant resident analytics evangelist, Avinash Kaushik, pointed out that an increase in bounce rate (not desirable) was displayed in green and a decrease in bounce rate (a desirable result) was displayed in red. He was right, so we flipped the colors. Bounce rate increases are now displayed in red and bounce rate decreases are displayed in green. Ah, much better.
AdWords Integration It's now much easier to link your AdWords account to your Google Analytics account, so if you haven't done it yet, now is the time.
If you look very carefully, you may also notice the following changes:
- Google Analytics now recognizes the following search engines: aol.fr, club-internet.fr, voila.fr and mama.com.- Reports that are newly added to the dashboard now have their data linked to their more detailed versions.- We've added Help resources to the Email Reports interface. - Several countries have been added to the list menu in Step 2 of the Account Activation process. The list is now consistent with available country choices in AdWords.

Finally, our release notes are posted in our Help Center if you would like to keep up to date on future Google Analytics changes. We hope you enjoy the new features.Posted by Alden DeSoto, Google Analytics Team

Events in June

June 8, 2007

SearchnomicsSearchnomicsMarissa MayerBrett CrosbyAvinash KaushikagendaSEOSEMAvinashSES TorontoBottoAlex OrtizSES LatinoPosted by Jeff Gillis, Google Analytics Team

Checkout E-commerce Success Story

June 5, 2007

integrationsuccess storyherePosted by Jeff Gillis, Google Analytics Team

Previous Reporting Delays

May 29, 2007

Posted by Christian Yee, Google Analytics Team

Come to Vermont for an Online Marketing Boot Camp.

May 21, 2007

EpikOneGoogle Analytics Authorized ConsultantOnline Marketing Boot CampThe MilkGraphic Define MagazineWeb Analytics WednesdayWeb Analytics AssociationPosted by Alden DeSoto, Google Analytics Team

You now have access to the new Google Analytics!

May 17, 2007

If you've been waiting to get access to the new interface, you don't have to wait any longer. Now everyone has access to the new Google Analytics. You'll also be able to use the previous version of Google Analytics until July 18th. If there are specific reports in the previous version of Google Analytics that you'd like to find in the new interface, try using the Report Finder tool. If you haven't viewed the Tour, you may find it to be a helpful introduction to the new Google Analytics.
I love the new Google Analytics and I believe it goes a long way towards percolating data up to the surface where it can be seen by the right people. But rather than hear more about it from me, I thought I'd point out a few other posts on the new Google Analytics interface: "Welcome to the New Google Analytics"blog post"New Google Analytics: Built for Search Marketers""27 Features That Make Google Analytics Best of Breed."Posted by Brett Crosby, Sr. Manager, Google Analytics

New Version of Google Analytics!

May 8, 2007

Emetrics Summit

FAQ page

Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.

Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.

Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.

Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Take a tour of the new version

Report Finder Tool: will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left navigation menu)

FAQs for more details about the new version

New version features page

Help CenterGoogle Analytics Authorized ConsultantAnalytics Help ForumPosted by Jeff Gillis, Google Analytics Team

Google Analytics Integrations

May 4, 2007

A few days ago, an email marketing company by the name of Listrak announced an integration with Google Analytics that allows their customers to track the conversion rate of their email campaigns. Many other companies have also integrated their shopping carts and other products with Google Analytics, and we'd like to share this with you. We also want to hear about any integrations that you have created or heard about, and share these with other users. So today we are introducing a new area on our Google Group site for others to add their integrations. Take a look and post your own integrations!Posted by Brett Crosby, Sr. Manager, Google Analytics

Congratulations to Avinash Kaushik, voted onto The Web Analytics Association's BOD

April 26, 2007

RobbinLunaMetricsGoogle Analytics Authorized ConsultantEmetrics SummitRobbinWAA sitePosted by Brett Crosby, Sr. Manager, Google Analytics

Temporary Downtime: System Updates

April 24, 2007

Posted by Jeff Gillis, Google Analytics Team

Using Google Analytics with Website Optimizer

April 16, 2007

Google Website OptimizerAdWordsrightleftintegrate Website Optimizer with Google AnalyticsROI RevolutionGoogle Analytics Authorized ConsultantherePosted by Jeff Gillis, Google Analytics Team

Temporary Downtime: Account Maintenance and Unavailability

April 11, 2007

Posted by Jeff Gillis, Google Analytics Team

Update: Temporary Reporting Delay within Some Accounts

April 6, 2007

Posted by Jeff Gillis, Google Analytics Team

Website Optimizer Now Available To All

April 4, 2007

Website OptimizerWith Google Analytics, webmasters and marketers are listening to their visitors by evaluating the success of keywords, the sites that send traffic, and the actual location of visitors. And now, Website Optimizer is the latest application from Google designed to help you improve your website and acquire more customers by letting your visitors tell you what works best.
For more details, visit the Website Optimizer site or read the Inside AdWords blog post.Posted by Peter Harbison, Website Optimizer Team

SES New York 2007 Discount Coupon

March 14, 2007

registerregister by March 23rdPosted by Brett Crosby, Sr. Manager Google Analytics Team

Welcome Avinash!

March 12, 2007

bloggerPosted by Jeff Gillis, Google Analytics Team

Fun in the Google Analytics Forum

February 19, 2007

Analytics Help Forum

Analytics Basics Tracking Your SiteYour ROI Troubleshooting Urchin 5 SoftwareMiscellaneous this helpful discussion thread another discussion thread

For lively discussion about Google Analytics, visit our Google Group. You can ask for answers to your questions, contribute your own knowledge, or just read through the different discussion threads to learn more.Posted by Keyon Hedayati, Google Analytics Team

Help Wanted: GAAC Partner Program

February 9, 2007

We have big plans in 2007 for the Google Analytics Authorized Consultant (GAAC) program. And we'd like your help.
The GAAC network provides advanced technical support and professional services to Google Analytics customers beyond the free email support offered by Google. GAACs are entrusted with the important responsibility of helping Google Analytics customers measure and get the most value from their marketing and websites. The program has become a big success and has helped many of our customers.
If your company would like to become a GAAC, now is the time to apply. We have a group training coming up in March that is mandatory for GAAC partners, so if you think your business is a fit, let us know you're interested by emailing gaac-requests@google.com and we'll reply letting you know more about the requirements and asking for some specific information about your company.

We're also looking to hire a new full-time candidate who has the partner management skills to take the GAAC global network to the next level. In-depth knowledge of the web analytics industry and experience managing a channel program are important. To meet Google's exacting hiring standards, you'll need an outstanding academic record from a highly ranked university and have a history of professional achievement. You'll spearhead an expanding program at Google and be visible as a thought leader and evangelist in the web analytics space. Read the full job description and apply here.
Posted by Brett Crosby, Google Analytics Team

New Google Mini Integrates Google Analytics

February 5, 2007

Google Miniunderstand what visitors are searching for and whether searchers are able to find the information they need. Previously Mini owners had to manually customize their search results to include tracking code, and the new integration makes this process much easier.

Learn moreGoogle StorePosted by Jeff Gillis, Google Analytics Team

Update: Reporting is now up-to-date

February 2, 2007

Posted by Jeff Gillis, Google Analytics Team

Update: Temporary Reporting Delay within Accounts

February 2, 2007

Posted by Jeff Gillis, Google Analytics Team

Tracking Google Checkout Sales, Part 2

January 23, 2007

Last postMethod 2 for posting Checkout API requests into Google Analytics <script src="http:/checkout.google.com/files/digital/urchin_post.js"
type="text/javascript"></script> <input type="hidden" name="analyticsdata" value=""> onsubmit<form>onsubmitsetUrchinInputCode <form action="..." method="POST" onsubmit="setUrchinInputCode();" > analyticsdata<analytics-data>analyticsdata<analytics-data><merchant-checkout-flow-support>
The implementation details above will allow your Google Analytics account to track your Google Checkout transactions. If you would like an even more detailed explanation, along with screen shots and specific examples for each situation, we recommend checking out this excellent resource that the Google Checkout API team has put together for you.Posted by Adam Wooley, Google Analytics Team

Tracking Google Checkout sales, part 1

January 18, 2007

Method 1 for posting Checkout API requests into Google Analytics <script src="http://checkout.google.com/files/digital/urchin_post.js" type="text/javascript"> </script> <input type="hidden" name="analyticsdata" value=""> onsubmit<form>onsubmitsetUrchinInputCode <form action="..." method="POST" onsubmit="setUrchinInputCode();" > Using Google Analytics to Track Google Checkout OrdersPosted by Adam Wooley, Google Analytics Team

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