With the U.S. presidential election less than 50 days away, the candidates are running full force to capture as many votes as possible. Worldwide, people are waiting anxiously to see whom the American people will pick as the 45th president. Now more than ever, the media is turning to polls to make sense of all the campaign activity.
Google Consumer Surveys — named as one of the “most accurate [polling] firms” by
FiveThirtyEight in the 2012 election — has recently launched its
2016 U.S. Election Poll.
The
2016 election poll surveys more than 20,000 respondents each week from across the United States, demonstrating how Google Consumer Surveys can quickly collect thousands of representative responses. (Find out more about the poll methodology on page 3 of the
polling report.)
Google Consumer Surveys, an online market research solution used to gain insights to inform important business decisions, has recently grown its footprint in politics with usage from groups such as
NY Times Upshot,
IJ Review, and
Echelon Insights. Google’s survey platform and other online polling tools have gained popularity due to their accuracy, scalability, quick results, and low costs.
The election poll results from Google Consumer Surveys are displayed in an interactive data visualization in
Google Data Studio, and voter preferences are updated weekly. This customized dashboard and report allows users to filter results by state, gender, and candidate to see different cuts of the data — and the report can easily be shared.
Check out the Google Consumer Surveys
U.S. Election Poll for weekly updates as the American public gets closer to choosing its next president. Whether in politics or business, surveys are a powerful tool to get the public’s opinion. And spur lively discussions.
Happy Surveying!
More on Google Consumer Surveys
Many users, from small businesses to Fortune 500 companies, use Google Consumer Surveys today to run studies on consumer research, brand tracking, and ad effectiveness. Google also offers an
enterprise survey solution with advanced targeting features such as user list and zip code targeting.
Respondents answer questions on 1,000+ publisher sites to gain access to premium content. The publishers make money each time someone answers a question on their site. Google Consumer Surveys also has an app,
Google Opinion Rewards, where people can answer survey questions for Google Play credit. There are over 10M potential respondents available to survey everyday.
Posted by Justin Cohen, Product Marketing Manager, Google Consumer Surveys
