Domino’s is one of the world’s leading pizza purveyors, having delivered 76 million pizzas only in the UK and Ireland in 2014. That’s a lot of pizza. In these markets, online sales increased 30% year over year and currently account for almost 70% of all sales; 44% of those online sales were made via mobile devices in 2014 (as opposed to only 31% in 2013).
With such a large online presence, Domino’s is always on the cutting edge of technology, enabling customers to order pizzas from virtually any device and platform. To drive success, the team knew they must break down silos, connect data sets, and gain efficient reporting to get a more holistic and actionable view of customer behavior.
Domino’s partnered with DBi
Domino’s deployed Google Tag Manager across apps and websites, setting customized tags for all of the company’s Ecommerce tracking and reporting needs. Despite there being a large number of unique containers, data layer consistency
Domino’s used the BigQuery Export feature
“Google Analytics Premium, combined with Google Tag Manager and BigQuery, has become an integral solution that gives us the technical agility and the analytics power we need to advance our marketing strategies. DBi has been fundamental in developing our digital strategy with Google Analytics Premium.” —Nick Dutch
Below are the main outcomes from the implementations and analyses discussed above.
Realized an immediate 6% increase in monthly revenue Saved 80% YOY in ad serving and operations costs Increased agility with streamlined tag management Obtained easy access to powerful reporting and customized dashboards
Read the full case study to learn more about how DBi and Domino’s worked together to create a unified data reporting and analysis platform.
