This is the first of a new series of intermittent posts by Google Analytics Product Managers - the people leading the prioritization and production of features and improvements to GA. We wanted to add a little color to what you're seeing and let you know the how and why behind the process we take. In this first post, Jayanth Mysore tells what happened behind the scenes during the prioritization and development of the AdWords reports. Enjoy.
In June, we launched the new AdWords reports in Google Analytics. Today, I thought I’d share some of what goes on behind the scenes -- how we went from an idea to the actual reports that you see in Google Analytics today.SES and eMetrics . We’ve found that expert and innovative users are often the best at articulating what’s going to be most valuable to all users. So, we listen carefully to feedback, and one area we heard -- and learned -- a lot about was AdWords reporting.couldn ’t do. It became amply clear that providing a list of AdWords dimensions to segment the reports was very very valuable. We wanted our users to have this right away. Other features were also valuable, but would require time to fully develop. In the end, we decided that we’d rather give users something significantly better immediately, and keep working to offer more down the road.blogged about it ....and you all saw the new AdWords reports in the Traffic Sources section.doesn ’t stop after the release. We immediately started working on some of those hard problems I talked about and we’ve already made some progress. In August, we made the new AdWords dimensions available in Analytics Intelligence .Posted by Jayanth Mysore, Product Manager, Google Analytics Team
