If you're an enthusiast of "Mad Men" (a television drama about advertising in New York in the 1960s), and Google Analytics, well then you're probably enjoying the dichotomy that is advertising today: a mix of decades-old media creatives and buys, and cutting edge online tracking and social graphing, and a ton in between. Getting a birds eye view is wildly interesting and educational. And
the ad:tech Conference in New York City next week might be a good event for you to attend. And the best part is that it not only gives a bird's eye view, but also offers compelling and educational sessions for the savviest online marketer.
Happening on Wednesday and Thursday (November 3-4), it's a fun, relevant, informative conference, where "brands, agencies, publishers and service providers come together to share, network, learn and do business." You'll see traditional advertising agencies there, as well as the latest in online. Just take a look at the different conference seminar tracks titles:
Brand Social Media Digital Demographics Media Strategy Performance
Posted by Jeff Gillis, Google Analytics Team
