Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns works well for the top 100 or 1000 keywords, but can be a challenge for the 1000+ keywords in the long tail.
To help advertisers, we are releasing 5 new dimensions through the Google Analytics API that correlate to the AdWords API IDs.
ga:adwordsCustomerID ga:adwordsCampaignID ga:adwordsAdGroupID ga:adwordsCriteriaID ga:adwordsCreativeID
This allows advertisers to gain new insight by by combining data from Google Analytics and Google AdWords data sets.
To help you get started quickly, we
wrote an article that walks through the steps of joining data from both sources. We also provided the
sample application that produces the table above. Here's a sample Java code snippet that shows exactly how to insert the IDs from Google Analytics into a Google AdWords API filter:
We're really excited about the new possibilities this data allows. We look forward to hearing how you use it to improve your ad campaigns!
Thanks!
Posted by Alex Lucas, Google Analytics API Team
