San Jose, February 11, 12, 13
Are you attending Search Marketing Expo West in Santa Clara, CA? If so, here's a chance to acquire some hard skills as part of your trip to the conference. If not, you can still sign up for one or more days of professional Google Analytics and Website Optimizer training in San Jose.
If you’re a marketing professional, web designer, analyst, business owner or anything in between, these three courses will help you to efficiently measure and improve your online strategy.
Landing Page Testing with Google Website Optimizer - Wednesday, February 11 This hands-on course in Google Website Optimizer will take you through the process of testing your site to deliver an experience to your users that will take your conversion rates to new heights. Experts on Website Optimizer will present an overview, testing best practices, and then give you hands-on experience to better understand and run A/B/N and multivariate tests on your website and key landing pages.
Google Analytics – Introduction & User Training- Thursday, February 12 Are you new to the world of Google Analytics? Have you been using it for a while but have yet to really get beyond the dashboard? This course starts you off from the beginning with an overview of web analytics and by the end of the day you’ll have learned how to turn the sea of analytics data and reports into actionable information that can help drive your business decisions.Google Analytics – Advanced Technical Implementation - Friday, February 13 If you already have the basics down and want to see what Google Analytics is really capable of, the advanced and technical implementation course is for you. This training is ideal for the tech-savvy, but equally valuable to those wanting to understand what’s possible. This course covers the inner workings of Google Analytics, configurations, filters and setups as well as advanced installs and implementations, new features and best practices.
Seats are limited, so register today !
Denver, Feb 24, 25, 26 Can't make it to the San Jose session? Try Denver instead.
Google Analytics – Introduction & User Training- Tuesday, February 24 Google Analytics gives you visibility into every aspect of how your website is used to accomplish the goals you had in mind when you designed it. The first of these three Seminars for Success courses will start you off with a high level overview of web analytics. By the time you leave you’ll be ready to take a mountain of data and endless reporting options and transform them into actionable information that can help drive your business decisions.Google Analytics – Advanced Technical Implementation - Wednesday, February 25 After you have the basics down from day one or if you are already working with Google Analytics but want to know how to take it to the next level, the advanced and technical implementation course is for you. Day two of the Seminars for Success gets into the inner workings of Google Analytics, configurations, filters and setups as well as advanced installs and implementations, new features and best practices.
Landing Page Testing with Google Website Optimizer - Thursday, February 26 Your users are the reason you have a website. Google Website Optimizer is the tool you need to deliver an experience to them that will make your conversions take off. Experts on Website Optimizer will present an overview and testing best practices, and then give you hands-on experience to better understand and run A/B/N and multivariate tests on your website and key landing pages. This is invaluable information to see those conversions jump.Seats are limited, so register today !
Posted by Eva Woo, Google Analytics Team