Event Tracking is a feature of Google Analytics you use to track different actions visitors take on your website, such as clicking a button or downloading a file. It is useful for tracking actions on your website that don't take the user to a new page (such as clicking play on a video player).From "Double Call" to "Single Call" _trackEvent() method. In the initial version of event tracking, your implementation involved two steps:Setting up the object to track and giving it a name Tracking actions, labels, and values on that object using myObjectName._trackEvent( action, label, value) Simply use pageTracker._trackEvent() to create a named category and track actions, labels, and values in one step, not two The term Objects was changed to Categories to better reflect the concept of tracking a category of page elements, such as "Video Player" Example: Tracking Interaction with a Video Player myVideos as an example. If the video has a "Pause" button that you want to track, we can accomplish this by attaching the following call to the "Pause" button on the video player for the Snoopy movie:pageTracker._trackEvent(" myVideos", "Pause", "Snoopy");
Snoopy movie, an event for that category/action combination is triggered.Google Analytics for Adobe Flash . It provides an intuitive environment for event tracking if you are an Adobe Flash developer.Additional Resources Posted by Patricia Boswell, Google Analytics Team
