In the spirit of the holidays, we would like to offer tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics. For many, seasonality influences purchasing decisions and affects business revenues. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business.
1. Use Google Analytics to track your e-commerce activity. As an e-commerce site, you likely want to know who is visiting your site and the goods they are purchasing. By enabling E-commerce tracking on your site, Google Analytics will provide vital metrics including overall revenue, revenue per product, average transaction amount, and more.
Coupled with our
Motion Charts feature , you can easily see how the the products trend over time by various dimensions including: revenue, quantity, and average price.
And don't forget, even a few minutes a day with Google Analytics can help your website.
