We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery , quilting supplies , or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business we have today.
Google AdWords is becoming Google Ads this post .
Sign up to watch the livestream on July 10th.
Stronger collaboration with Google Marketing Platform Google Marketing Platform .
We’ve heard from marketers that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place. To learn more, visit the Google Marketing Platform blog .
Google Ad Manager: A unified platform Google Ad Manager .
Google Ad Manager blog .
Transparency and controls people can trust announced new Ads Settings and expanded Why this ad? across all of our services, and almost all websites and apps that partner with us to show ads.
Register now to watch live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.
Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce
