Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of interactions you might want to track as Unique Events.
Some benefits of Unique Events include:
- Understanding how many users start/complete some action on your website
- Understanding the most popular media types/content consumed on your website
- Having an understanding of how many users repeat actions that should only occur once
- And many, many, more...
How Unique Events Work
Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session.
This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts. The metric Total Events will count each event regardless of the uniqueness of the category/action/labels therein.
Unique Events improves upon events in Google Analytics and will help make your measurement better.
Learn more in our Help Center article
here.
Posted by Breen Baker, Google Analytics Team
