The American Cancer Society
The Society knew they were being visited by users with different needs and goals, but it was a challenge to isolate these customer segments and to help them achieve their goals. The Society also wanted to address concerns with the Google Analytics implementation on its sites, monitor how its users changed behavior over time, and remarket to all segments once they were identified.
In order to find the data and insights necessary to answer the challenges above, the Society partnered with Search Discovery
To learn how the American Cancer Society and Search Discovery worked together to implement a process to understand, optimize and monitor the overall health of the site for each user segment, download the detailed case study donate today
“The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive. Not only are our marketing decisions well informed, but our digital content is driven by user experience and engagement. We’re looking forward with enthusiasm and optimism.”
Posted by
Daniel Waisberg , Analytics Advocate
