Today we’re excited to announce our next Analytics Academy course,
Ecommerce Analytics: From Data to Decisions . As the name suggests, we’ve designed this course specifically to help marketers and analysts who work in ecommerce understand how Analytics data can be used to make decisions and take actions that improve their ecommerce performance.
In the course, you’ll join instructor Justin Cutroni to explore topics through the lens of a fictional online retailer, The Great Outdoors . This practical example will help bring common ecommerce questions to life with relevant planning, reporting and analysis examples.
By participating in the course, you’ll learn how to:
select and customize meaningful reports that align with your ecommerce measurement plan
use segmentation to compare interesting subsets of your online audience
and conduct actionable in-depth analyses in Google Analytics.
In addition to teaching you how to make the most of reporting features like segmentation, the course has a special focus on the new Enhanced Ecommerce for Google Analytics. This set of new features, which was
announced in May , helps ecommerce companies understand the customer journey and merchandising tactics at a much deeper level. The course will introduce you to powerful analysis tools, like the Product List Performance report, the Shopping Behavior report and the Checkout Behavior report.
Happy Learning!
Post By: Christina Macholan & The Google Analytics Education Team
