Over the past year we’ve added many new features to Google Analytics. Today we are releasing all of this data in the Core Reporting API!
Custom Dimensions and Metrics
We're most excited about the ability to query for custom dimensions and metrics using the API.
Developers can use custom dimensions to send unique IDs into Google Analytics, and then use the core reporting API to retrieve these IDs along with other Google Analytics data.
For example, your content management system can pass a content ID as a custom dimension using the Google Analytics tracking code. Developers can then use the API to get a list of the most popular content by ID and display the list of most popular content on their website.
Mobile Dimensions and Metrics
We've added more mobile dimensions and metrics, including those found in the Mobile App Analytics reports:
ga:appId
ga:appVersion
ga:appName
ga:appInstallerId
ga:landingScreenName
ga:screenDepth
ga:screenName
ga:exitScreenName
ga:timeOnScreen
ga:avgScreenviewDuration
ga:deviceCategory
ga:isTablet
ga:mobileDeviceMarketingName
ga:exceptionDescription
ga:exceptionsPerScreenview
ga:fatalExceptionsPerScreenview
Some examples of questions this new data can answer are:
Local Currency Metrics
If you are sending Google Analytics multiple currencies, you now have the ability to access the local currency of the transactions with this new data:
ga:currencyCode
ga:localItemRevenue
ga:localTransactionRevenue
ga:localTransactionShipping
ga:localTransactionTax
Time Dimensions
We also added new time based dimensions to simplify working with reporting data:
ga:dayOfWeekName
ga:dateHour
ga:isoWeek
ga:yearMonth
ga:yearWeek
Sample queries:
Traffic Source Dimensions
Finally, we've added two new traffic source dimensions, including one to return the full URL of the referral.
ga:fullReferrer
ga:sourceMedium
Sample query: the top 10 referrers based on visits (using full referrer) .
For a complete list of the new data, take a look at the Core Reporting API changelog .Core Reporting API Dimensions and Metrics explorer . Query Explorer tool .
Posted by Srinivasan Kannan & Pete Frisella, Google Analytics API Team
