A version of the following post originally appeared on from the DoubleClick Search blog .
At
DoubleClick Search we know that search marketing has expanded dramatically in scale and complexity over the years, and today, large search campaigns may be difficult to manage using manual methods alone. As such, marketers are relying more and more on automated bid optimization platforms to run larger campaigns -- enabling them to scale up and streamline their operations at the same time.
In a recent blog post series on the
DoubleClick Blog , we explored key factors to consider when evaluating a search bid optimization platform, including flexible
expression of goals ,
fresh data ,
smart algorithms ,
fast operations ,
regular software updates ,
sufficient controls , and dedicated,
consultative services . As a wrap up to our bid optimization series, we want to recap the importance of these factors with an infographic:
Click here to view the full infographic
Using the 7 factors as a guideline, you can choose the platform that’s best for your business, to help you save time, get the best results, and make better decisions in your digital marketing efforts.
Stay tuned to the
DoubleClick Search blog to learn more about enhancements, updates, and launches around the Performance Bidding Suite. To learn more about the 7 factors to consider when choosing a bid optimization tool, download our
white paper here .
Posted by Kim Doan, Product Marketing Manager, DoubleClick Search
