Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better site experiences. Today, we’d like to announce the release of Google Analytics Content Experiments, which brings website testing to Google Analytics.
Content Experiments comes with a setup wizard that walks you step by step through setting up experiments, and helps you quickly launch new tests.
Content Experiments reuses Google Analytics tags so that you only need to add one additional tag to the original page.
Content Experiments helps you understand which content performs best, and identifies a winner as soon as statistically significant data has been collected.
Since content testing is so important, we’ve placed Content Experiments just a click away from your regular diagnosis reports in Google Analytics.
Google Analytics Content Experiments .Google Analytics and accessing Experiments within the Content section of your reports. Google Analytics Certified Partners who will be able to provide advanced support for Analytics, including Content Experiments. If you would like professional assistance in designing, implementing, or interpreting the results of a test, simply go to the Google Analytics Partner page and select "Website Optimizer" from the Specialization menu. You can also find more information in our help center . Please try out Content Experiments and let us know what you think.
