The Google Analytics Team has always supported the promotion of analytics education and professional development. We’d like to share this guest post by Wendy Greco & Eric Peterson from Analysis Exchange - an initiative designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community. Web Analytics Demystified looked at this problem from both angles and decided to create a solution - The Analysis Exchange . The Analysis Exchange pairs a non-profit organization with pair of web analysts --- one a student wanting the experience and the other a mentor with years of direct work in the field. The trio work together to have the student learn to use Google Analytics to “tell a story” with the data about how the non-profit can better meet their business goals. No cost means it is accessible to all non-profits
Nearly 100% of the non-profits we work with already have it installed
Our students find Google Analytics incredibly easy to learn
Our mentors, even if they don’t use Google Analytics day-to-day, pick it up immediately
The Analysis Exchange - who are interested in supporting this initiative.www.analysis-exchange.com or write our Executive Director Wendy Greco directly at wendy.greco@analysis-exchange.com .Posted on behalf of Wendy Greco & Eric Peterson
