Newland communities , a developer of residential and urban home communities, manages numerous web properties for each community and is no stranger to these challenges. To address them, Newland used the query tool from ShufflePoint . The tool enabled the combination of data from Google Analytics and Google Earth , allowing Newland to visualize the data in new ways. Chief Ingredient and their client Newland Communities. Their goal: deal with some of the problems associated with clarifying large amounts of data in a visually appealing manner. The outcome of the project was an integration of Google Analytics data with Google Earth.Google Analytics API , the ShufflePoint query tool extracts metrics by location from Google Analytics for multiple Newland Communities web properties and creates static and time-animated geographic representations (using KML ) viewable in Google Earth. The mashup provides advanced visual reporting on location based campaigns, showing their effect on pageviews, and highlighting any anomalies requiring further investigation. Additionally, the visualization is a great fit for promotional videos, or digital signage needs.
Google Analytics App Gallery and from the ShufflePoint website.Google Analytics Developer Program .
