On Tuesday, October 11 we hosted a webinar about Multi-Channel Funnels . During the presentation we collected lots of great questions from participants; you’ll find responses to the top questions below. You can also watch a recording of the webinar here:How do I access the Multi-Channel Funnels reports? Multi-Channel Funnels (MCF) reports are available in all Google Analytics (GA) accounts and can be found in the standard reporting tab: click on Conversions at the left-hand side of the user interface, then click Multi-Channel Funnels . To access the MCF reports, you must be using the new version of GA, (check the link at the top right of your user interface). In order to have data populated, the profile must have at least one active goal or have ecommerce tracking . (Also note that if you have filters on your profiles , MCF reports may not give accurate results because filtered profiles include only a subset of your traffic and can therefore cause certain interactions from users prior to conversion to be excluded.)Are special tags required for Multi-Channel Funnels? What about for paid or social campaigns? campaign tagging .How do you recommend tracking conversions for both ecommerce and non-ecommerce sites? goals or ecommerce tracking you have set up in Google Analytics. You can create goals for many different kinds of events on your site, not just ecommerce transactions. For instance, you could create a goal to track when a lead form is submitted, or when a PDF is downloaded . Once you’ve created goals, you can view MCF reports in aggregate, or you can select the specific goal you'd like to analyze from the "Conversions" drop down at the top of the reports.How are conversions measured if a user has purchased two different times in the same month? Can you manually change the Time Lag lookback window? Is Multi-Channel Funnel data retroactive? How far back does it go? the beginning of this year (January 2011).How do Multi-Channel Funnels reports handle display interactions? channel grouping and specify parameters for display . For clicks from the Google Display Network, you can group these by setting the Ad Distribution Network to Content. Note that display impressions are not included in Multi-Channel funnels data. Only clicks and visits to the site are tracked at this time. This is an area of interest, but we have nothing to announce at this time.How do I define certain pages as “Social” for the Multi-Channel Reports? basic channel groupings . You can see the list by creating a copy of the basic channel grouping and editing the Social Network channel grouping.What are best practices for using Channel Groupings in Multi-Channel Funnels? help center , which also includes further information on using channel groupings . Note that channel groupings are only available in MCF reports and cannot be used in other GA reports at this time.Why are there discrepancies between Multi-Channel reports and My Site reports for ecommerce stats of AdWords traffic? Is remarketing counted as display activity? channel groupings and with custom campaigns .How is the value of first interactions, last interactions, and assist interactions calculated? channel contributions here . Note that assist interactions exclude the last interaction.Can Multi-Channel Funnel data be exported through the API? Please also check our help center for further details on all of your questions! Posted by Bill Kee, Product Manager, Google Analytics team
