Today you'll see small first step along our path to improve mobile reporting inside Google Analytics: a new Mobile section in Visitors reporting.
Inside the Mobile section you’ll find two new reports. The first is a Mobile Overview report, which shows the simple breakdown between mobile traffic and non-mobile traffic.
The second report is the Devices report, which provides information about the various mobile devices that visit your site. As part of this report, we’ve added three new dimensions: Mobile Device Info, Mobile Device Branding, and Mobile Input Selector. Data for all these dimensions is available starting from June 6, 2011.
Mobile Device Info is the actual hardware that visited your site. One of the nice benefits of this report is you can quickly see a picture of any device. While you’ve probably seen an iPhone in person and have an idea about how your site will look on one, that might not be the case for less common devices like for example, the Nokia E63. Click the camera icon next to any device to see pictures of it.
Mobile Device Branding lets you see the brand associated with the phone. Depending on the device this might be the manufacturer or the carrier. Mobile Input Selector shows the primary input method for the device, whether it’s a touch screen, a clickwheel (like you’ll find on a Blackberry), or even a stylus.
And if you haven’t tried out the
improvements to map overlay reports that we talked about last week, give them a try in the Mobile reports to visualize where your mobile traffic is coming from.
Posted by Trevor Claiborne, Google Analytics Team
