Users are raving about this integration. According to Paul Dempsey, E-Marketing Manager at Alternative Apparel, one of many clients using the Google Analytics - Bazaarvoice integration, “Now, it's really easy to see the influence of user-generated content on our conversion goals. Did they increase now that we've enabled reviews? We can find out.”
And according to Kris Irizawa, Web Analytics Analyst, Logitech, “We love going into Google Analytics and, with a few clicks, segmenting out visits that interact with Bazaarvoice. I can look at all my reports to uncover additional value from user-generated content, such as location based stuff, new vs. returning, keywords, search terms, and more.”
For more information on this integration,
check out the Bazaarvoice site.
Posted by Nick Mihailovski, Google Analytics Team.jpg)
