If you're a business owner of any size, you've at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments. By entering other markets with your website, you can gauge new markets and find ways to grow and generate revenue.
Getting set up to offer your products and services in a different country can have a number of steps including localization and legal processes. Another thing to keep in mind is how you will set up your web analytics for the different languages and countries your site now serves.
We're highlighting a series of posts on the topic, called "
Google Analytics reporting for multilingual e-commerce stores " by Gavin Doolan, a Googler based in Dublin specializing on Google Analytics for Europe. The posts are all from our Analytics blog in Europe,
the Conversion Room . This is obviously a topic very close to the European businessperson's heart.
The great thing about the posts is that Gavin presents solutions for different structures of sites, since not everyone is doing the same thing when they sell products internationally or in different languages.
We hope you'll find this information helpful as you think about expanding your business and your website.
Posted by Trevor Claiborne, Google Analytics Team
