Last week, we announced a bundle of new enterprise-class features in Google Analytics. Over the next few weeks, we'll do posts which go into depth on each new feature. Here is the first, which goes into detail on the expanded and improved goals in Google Analytics (related video) . It's very clearly and insightfully written by our friends at WebShare , a Google Analytics Authorized Consultant, with links to related help center articles.You can probably think of more than four things comprehensive site performance measurement just got easier. A newly released feature in Google Analytics now lets you create up to 20 conversion goals per profile, including new Engagement goals. What is it? goal set appears as its own tab (see screenshot below) and the goals associated with the set are listed out in plain text, just as before, to show you how your visitors are accomplishing the objectives of your site. (Click any image to enlarge it.)In the screenshot above, you can see that Goal Set 1 is comprised of five individual goals. Look in the white boxes under "Goal Set 1" and you'll see "Goal 1: Newsletter Signup", "Goal 2: Contact Us Page", "Goal 3: New User Registration", "Goal 4: Webinar Signup" and "Goal 5: Catalog Request". Goal S ets 2, 3, 4 contain various other goals, and a simple click on the tab puts the numbers you need right at your fingertips.
Setting Up Your Goals Goal configuration has a new look which follows the goal set organization . For each goal set, you can add up to five individual goals (the remaining number of goals in each set are conveniently noted for you). To add a new goal, just click on the “Add goal” link for the goal set you wish to add a goal to. With all of these new goals to configure, it's a good practice to use your goal sets to group your goals strategically. For example, you might use Goal Set 1 to track a set of e-commerce related goals such as Successful Purchase, Added Item to Shopping Cart, Deleted Item from Shopping Cart, and things of that nature. For your next set, you might want to track interaction goals such as Newsletter Signup, Followed us on Twitter, Logged In, etc... The sky's the limit, but make sure to consider how you'll want to use your reports when configuring your new goals.
New Goal Types - Engagement Goals
Another change you'll notice is the addition of two new goal types called Engagement goals: Time on Site and Pages /Visit. Previously goals could only be counted when a particular page URL was visited, but Engagement goals will allow a conversion to be recorded when a visitor reaches a certain threshold of involvement with your site. For instance, do you have an ad-serving site and want to record a conversion when a visitor has seen 10 pages? Now you can. Or, are you serving up audio/video or longer content pieces and want get an idea of how long people are listening, viewing or reading? A Time on Site goal can help. Time on Site allows you to specify a greater than or less than value of time spent on your site as one of your goals. The following goal would fire once a visit passes five minutes in length:
Pages/Visit allows you to set a greater than, equal to or less than value to a pages-per-visit value. The following goal would fire upon the 6th pageview of the visit:As always, if you'd like a monetary value to be assigned to any of your goals and used in cost and revenue calculations, just enter the amount in the "Goal Value" field.
Note: funnels do not apply for Engagement type goals. Speaking of funnels... Goal Funnels funnel creation step. The setup is collapsed by default (as it is optional), but if your URL Destination goals follow a path and you'd like to see how users are entering, following and abandoning that path, this is something that you can take advantage of. To create a funnel, just click on the “+ Yes, create a funnel for this goal” link and start entering the URL path to your goal, adding up to 10 steps.
Happy Goaling! Posted by WebShare , A Google Analytics Authorized Consultant
