Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch. Some add more power to existing capabilities. Others provide new flexibility to further customize and adapt Google Analytics according to the needs of your enterprise. Finally, we'll introduce Analytics Intelligence. Resist the temptation to skip ahead. We wouldn't want you to miss anything. :-)Powerful. Engagement Goals..and more of them! Two new goal types allow you to measure user engagement and branding success on your site. The new goal types allow you to set thresholds for Time on Site and Pages per Visit. Furthermore, you can now define up to 20 goals per profile. Watch this short video on goals to learn more.Expanded Mobile Reporting: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. If you're optimizing content for mobile users and have created a mobile website, Google Analytics can track traffic to your mobile website from all web-enabled devices, whether or not the device runs JavaScript. This is made possible by adding a server side code snippet to your mobile website. To install the code snippet, select "Advanced" from the "Add new profile" setup wizard within Google Analytics, and select the radio button, "A site built for a mobile phone". We support PHP, Perl, JSP and ASPX sites in this release. Of course, you can still track visits to your regular website coming from high-end, Javascript enabled phones.SDKs and technical documentation on mobile apps tracking to get started. And coming soon, you'll be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section! Advanced Analysis Features: Advanced Table Filtering feature is being added to the arsenal of power tools you can use to perform advanced data analysis. Earlier this year we announced Pivoting and Secondary Dimensions. Using Secondary Dimensions, you could, for example, see revenue metrics for city + keyword combinations. So, you could see how much revenue your site received from visitors in Boston who searched for "bean bag". You could then "pivot" by source and see revenue by search engine for each of these city+keyword combinations. Here's a quick tutorial video Now we're adding Advanced Table Filtering. This allows you to filter the rows in a table based on different metric conditions. Watch the following video to see an example of how you could filter thousands of keywords to identify just the keywords with a bounce rate less than 30% and that referred at least 25 visits. Unique Visitor Metric: Now when you create a Custom Report, you can select Unique Visitors as a metric against any dimensions in Google Analytics. This allows marketers to see how many actual visitors (unique cookies) make up any user-defined segment. Every enterprise has unique web analytics tracking and reporting needs. Today, we're enhancing two of the tools that organizations use to adapt and customize Google Analytics. We're adding multiple custom variables to the tracking API and making it easy to share Custom Reports and Advanced Segments. Multiple Custom Variables : Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site usage data most important to your business. If you've used the _setVar () function, the concept of custom variables will be familiar, but we've taken it a step further: you can now define and track visitors according to visitor attributes (e.g. member vs. non-member), session attributes (e.g. logged-in or not), and by page-level attributes (e.g. viewed Sports section). Use custom variables to classify any number of interactions and behaviors on your site. This powerful customization capability makes Google Analytics even more flexible and able to meet the needs of the most demanding enterprises. Multiple custom variables will become available to all accounts in the coming weeks but you can start learning more about them now. Sharing Segments and Custom Report Templates: You may have recently noticed in your accounts the ability to administer and share Custom Reports and Advanced Segment s, features we announced earlier this year. Have a Custom Report you created just for the Sales Team? Simply share the URL link for that report to anyone who has an Analytics account and a pre -formatted Sales report template will automatically be imported. You can also now select which profiles you want to share or hide your Advanced Segments and Custom Reports with.Now, for the new feature you've been waiting for! Wouldn't it be great if Google Analytics could tell you what to pay attention to? Beginning today, it can. Analytics Intelligence: Custom Alerts That's the summary. We're excited to share more details about each of these features, so stay tuned! We'll discuss each feature in turn over the next few days. Posted by Dai Pham , Google Analytics Team P.S. We're not the only ones with exciting news today! Google Website Optimizer also announced some big features - over time charts and a Website Optimizer API ! Check out the Google Website Optimizer blog to learn more.
