The topic of using Google Analytics to optimize your
PPC keyword buys never gets old. We have posted about it here a bunch. It's putting your
PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to
find and add the most effective unused keywords . It's a great post - definitive and very thorough, going from soup to nuts, expanding on these steps:
Step 1: Ensure Goals and E-commerce Tracking are set up
Step 2: Access the Keywords Report Vinoaj , the author, gives you an extensive list of Google products that can help you refine or expand your keyword list. Some of them you've probably never even heard about, but will simply take your targeting to the new levels, especially when budgets are tight but you want to grow your business as Q4 approaches.To consider more keyword options, consider using some of Google's other free products to discover more opportunities: Google Insights for Search , Google Trends , Site Search reports in Google Analytics, Webmaster Tools , and even the new Wonder Wheel . If you are an AdWords user take a look at the Keyword Tool , Search-based Keyword Tool , Search Query Performance reports , and more. Once you have identified additional keywords you would like to advertise on, add it to your list of keywords from Step 3. Posted by Jeff Gillis , Google Analytics Team
