Sophisticated, useful and cool applications are being developed everyday through the open Google Analytics API . We're loving what we're seeing. Basically, developers are grabbing their data from Google Analytics and slicing and dicing it, mixing it and mashing it with other data and applications, creating dashboards and widgets, and innovating some of the coolest stuff a data driven person could hope for. For example, we're really impressed with an app called Trendly which makes it easier to find important movers and shakers among your data via an innovative new interface, cutting down on the time you need to monitor your profiles. The team who built Trendly is using it as their one stop Google Analytics dashboard. We asked the team to share how this application came about, and here's what they wrote:How many of you can afford to pay someone to monitor your analytics full time? We can't. We're a small startup, and we just don't have the resources to make that happen. So, using the Google Analytics API, we created Trendly , a monitoring and visualization tool which you can look at anytime and easily see what's changed. In short, Trendly uses mathematical models to take noisy data like this:
and figure out when significant changes have happened, marking it like this:Give it a try and see for yourself. analytics-api@google.com . If it's innovative and useful we'll highlight it to our readers on this blog.Nick Mihailovski, The Google Analytics API Team
