Google offers a bunch of free information tools that marketers can use to grow their business. They're especially useful and relevant now as budgets are tighter, while at the same time the need to grow your business has never been greater. The latest episode of Data Driven Discussions focuses on two of
Avinash's favorite tools in addition to Google Analytics and Google Website Optimizer:
Insights for Search and
Ad Planner .
Avinash
He uses Insights For Search
Take a look at this great article on
more ways to use Insights For Search , including choosing advertising messages, examining seasonality, creating brand associations, and entering new markets.
Next, Avinash discusses Ad Planner Avinash takes us through the Ad Planner process, where you type in an example website, keyword or demographic information which reflects the audience you're looking for, and out pops a list of sites related to those conditions, as well as traffic and demographic estimates about that site. It's incredibly easy and is a wealth of information! If you've ever wondered what sites to target - now you know. And you can even go one step further and create and save a media plan right within the tool.
And here's a video on using Ad Planner:
And at the end of the Data Driven Discussions episode,
Avinash goes so far as to basically call me a dork. Though, an insult from our Analytics Evangelist is somehow like a slap on the back from a buddy who wants you to succeed.
Posted by Jeff Gillis , Google Analytics Team
