In reading an Occam’s Razor blog post from earlier this year, “Aggregation of Marginal Gains: Recession Busting Analytics !," I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps, poor UI (user interface).Posted by John Quarto-vonTivadar of FutureNow , a Google Analytics Authorized Consultant
