On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There's been a new development in AdWords that could help lower your bounce rate for display ads, while giving you more granularity into which segment or area of an ad visitors tend to click on. AdWords Display Ad Builder , you can now show off several products and define multiple destination URLs, all within the same ad. Using Google Analytics, you can add tracking parameters to the end of each destination URL, telling you exactly which items users found to be most interesting in the ad. This will give you insights on your creative, such as which items to focus on and how prominently they should be featured in the ads.the AdWords blog .Posted by Ryan Hayward, AdWords Display Ad Builder Team
