We're pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here's the run-down: Day 1 - Business Insights : Delivered from an analyst's perspective, Day 1 will focus on what reports to look at and why. You'll also find out about performance indicators that can alert you of potential problems. Day 1 also covers the latest Google Analytics tools: Advanced Segmentation, Custom Reports and Motion Charts. Topics Include: Introduction to web analytics Website testing with Google Website Optimizer Google Analytics reporting features Sharing Google Analytics data Custom dashboards Understanding site visitors Tracking online marketing campaigns Evaluating site content and user navigation Understanding goals and conversion funnels Day 2 - Technical Insights : Day 2 will cover how to properly set up Google Analytics from a technical standpoint. From filters to code customization, all the technical topics you need are covered on Day 2. Topics Include:Google Analytics architecture overview Learning about regular expressions Improving your data with filters Setting up goals and funnels Implementing e-commerce tracking Configuring custom segmentation Introduction to event tracking Tracking websites with multiple domains/subdomains Code customization Posted by Eva Woo, Google Analytics Team