We're excited to announce that Google Audio Ads advertisers can now see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis. our ad at the time it airs - is plotted along with visits. This data helps you correlate the impact of your audio campaign to your website traffic, and decrease the guesswork about offline-to-online ROI. (Click on the image for a full-size version) Bedding.com , a leading online home-furnishing store and Google beta tester, is a great example. They used Google Audio Ads to target their radio campaign to specific markets and demographics, helping drive impressions to their website. Audio Campaign reporting enabled them to analyze their campaign's reach and success instantly and in-depth. radio-driven search . (Radio Advertising Bureau 2006, Arbitron + EdisonMedia research, 2003 and Emarketer, 2007)for all U.S. users. Audio Campaign reports will appear automatically in your Google Analytics page if you've linked your Analytics and AdWords accounts. If you want to learn more about the benefits of radio advertising through Google , get ready for this exciting new integration by checking out Google Audio Ads .
