Want more info about how popular your YouTube videos are, and where your viewers are coming from? According to Nick Jakobi, a product manager at YouTube,YouTube blog ."Posted by Jeff Gillis, Google Analytics Team
On March 5th, we announced the rollout of our new Benchmarking reports . These reports provide context to your Google Analytics data based on industry verticals so that you can gain more insights for your own business. As of today, users should start seeing Benchmarking industry data populate in Google Analytics. The number of verticals and the quality of the data will likely grow as more and more customers enable this feature.Posted by Christian Yee, Google Analytics Team
As part of our desire to provide ever improving educational and help resources to all Google Analytics users, we are experimenting with providing Help Center articles authored by our Google Analytics Authorized Consultants. Our first contributors are EpikOne , the published author of this help center article and LunaMetrics , author of a series of concise and helpful explanations of POSIX Regular Expressions as they relate to Google Analytics. (Click on each of the wildcard symbols in this overview article to see them all.) Stay tuned, more articles are in the pipeline.Posted by Alden DeSoto, Google Analytics Team
Since 2006, AdWords has been offering Seminars for Success in cities across the country to very positive reviews. Delivered by industry professionals hand-picked by Google, the seminars are one day courses offered solely to help advertisers get the most out of AdWords.Inside AdWords blog, we're joining AdWords in offering Google Analytics Seminars for Success. Similar to the AdWords seminars, these are led by the most knowledgeable professionals from our very own Google Analytics Authorized Consultant program, with an agenda and content created by both the seminar leaders and our own Google Analytics team. The first seminars are now open for registration and are beginning on March 25 in both San Francisco and Raleigh-Durham.Introduction & User Training - designed for those who want an introduction to Google Analytics, setting up Analytics, exploring the user interface, and analyzing reports.
Here is a list of topics that will be covered:
Introduction to Google Analytics Reports Interface Administrative Interface The Importance of Goals Real-world Case Studies What Do You Want To Track? Optimizing AdWords and PPC Introduction to Experimentation and Tracking View complete course description Advanced Technical Implementation - designed for more technical users who want to do advanced testing, tracking, and code customization.
Topics include:
Successful Web Analytics Approaches Creating A Data Driven Culture Google Analytics Overview Goals and Funnels Advanced Profile/Filter Combos Advanced Tracking Code Customizations Introduction to Urchin Software View complete course description Analytics San Francisco Bay Area - Analytics: Introduction & User TrainingRaleigh - Analytics: Introduction & User TrainingSan Francisco Bay Area - Analytics: Advanced Technical ImplementationRaleigh - Analytics: Advanced Technical ImplementationAdWords San Francisco Bay Area - AdWords: Beginner & IntermediateSan Diego - AdWords: Beginner & IntermediateDallas - AdWords: Beginner & Intermediateterms and conditions of advertising credits.) You'll find more information about these seminars, including course outlines and registration instructions at http://www.google.com/awseminars . And of course, if you'd like to be informed when AdWords and Analytics Seminars become available in your area, simply fill out this form .Posted by Jeff Gillis
This is the first of a series of practitioner posts from our team on best practices we've seen through developing and working with customers on Google Analytics. 1) What data do I actually need? 2) Is the data I need available by default? 3) Do I know where I am going? In closing… Authorized Consultants who are always happy to help. You can take either path, we wish you all the very best in your analytical journey.Posted by Philip Walford, Google Analytics Associate, EMEA
We're excited to announce that Google Audio Ads advertisers can now see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis. our ad at the time it airs - is plotted along with visits. This data helps you correlate the impact of your audio campaign to your website traffic, and decrease the guesswork about offline-to-online ROI. (Click on the image for a full-size version) Bedding.com , a leading online home-furnishing store and Google beta tester, is a great example. They used Google Audio Ads to target their radio campaign to specific markets and demographics, helping drive impressions to their website. Audio Campaign reporting enabled them to analyze their campaign's reach and success instantly and in-depth. radio-driven search . (Radio Advertising Bureau 2006, Arbitron + EdisonMedia research, 2003 and Emarketer, 2007)for all U.S. users. Audio Campaign reports will appear automatically in your Google Analytics page if you've linked your Analytics and AdWords accounts. If you want to learn more about the benefits of radio advertising through Google , get ready for this exciting new integration by checking out Google Audio Ads .
We're happy to announce the launch of two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data. We are also launching an integration with Audio Ads today, which we'll discuss in more detail in tomorrow's post. All of these features will begin appearing in customer accounts today, though benchmarking reports may take up to a couple weeks to show data.We believe this data will provide actionable insights by providing context for users to understand how their site is doing. For example, if you have a travel website and you get a spike in traffic on Mondays, you may want to know whether other travel sites get that same spike on Mondays.You can also compare your site against an industry vertical different than your own. For example, you might see that your industry's traffic dips at certain times of the year while another industry's traffic increases. Based on that information, you may wish to explore cross promotional opportunities to drive traffic back and forth. benchmarking FAQs in the Google Analytics help center.customers can choose whether to opt in or opt out of sharing their Analytics data. To be clear, we are not sharing individual data with competitors; we bucket data into industry verticals and then anonymize and aggregate the data . Once you opt in, it may take a couple weeks for the reports to populate. data-sharing options FAQs in the help center.Posted by Brett Crosby, Group Manager, Google Analytics
