The Search Engines report in Google Analytics is very useful for seeing which search engines drove traffic to your site. In the report below, you can see that most of this sample website’s traffic is coming from Google, but Yahoo is driving a respectable number of visits (14,495 to be precise).paid search traffic. To see this portion of search traffic, we can simply click on the “paid” link at the top left corner of the report.In short, all search engine traffic is classified as non-paid (aka, organic or natural search) traffic unless campaigns are specifically tagged to show up as paid. Auto-Tagging Google AdWords PPC Traffic this article in our Help Center . Manual Tagging for non-AdWords PPC Traffic URL Builder tool comes in handy. You can actually use this tool to generate URLs to track any online marketing campaign, but that’s a topic for another post. For paid search campaigns, the main thing to remember is that the campaign medium must be set to “cpc” or “ppc”.www.example.com/landingpage and have a campaign to promote your delicious chocolate product line.you must use “cpc” or “ppc” in the campaign medium parameter for search traffic to be separated properly .voilà, you have your new destination URL:http://www.example.com/landingpage?utm_source=MSN &utm_medium=cpc&utm_term=caramel%2Bfilled%2Bchocolates &utm_campaign=MSN_ChocolateProducts Just use it a few times to get the hang of the syntax, then build yourself a nifty little spreadsheet to put together all your URLs.)Posted by Kristen Nomura, Sr. Account Manager, Google Analytics
