We love the Search Engine Strategies conference  in San Jose, which happens next week from August 20th to 23rd. It's a cutting edge conference about all things online and it's right in our backyard. Lots of Googlers will be in attendance, from engineers to product managers to client services, representing a wide variety of products including search, AdWords, AdSense, Webmaster Tools, Feedburner, and of course, Google Analytics and Website Optimizer. Many of us will be on panels or presenting, but we're most looking forward to the idea exchange and conversations that take place during the week.landing page testing and tuning. The Google Analytics team will also be present at the Google booth (#403 in the expo hall on Tuesday and Wednesday), so stop by and say hi, ask us questions, or see a demo. And don't forget to register for and attend the Google Dance  which is literally in our own backyard on Tuesday evening after SES at Google. Google Analytics will have a demo station there, so feel free to come by in between (or during) dancing, eating, and schmoozing. Posted by Jeff Gillis, Google Analytics Team 
 
 
 
 
 
 
 
 
We have several case studies  on the Google Analytics website that show varied real world examples of Google Analytics use. And recently, the AdWords team put together a great new case study video (below) with furniture and accessories company Carolina Rustica  which touches on their use of Google Analytics. I know many other people have equally compelling stories that can go into much greater depth about how they have had success using GA.  If you are one of them, please tell us your story .  When you do, please also indicate if you would be a good candidate for a video case study.Posted by Brett Crosby, Sr. Manager, Google Analytics 
 
 
 
 
 
This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired and more knowledgeable than you arrived. (We also hope that you enjoy your T-shirt and  Avinash Kaushik's new book! )Posted by Alden DeSoto, Google Analytics Team