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Today, in a speech to the entire Emetrics Summit audience, Brett Crosby from Google announced the beta launch of a new tool, Website Optimizer .Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment.sign-up basis.Google AdWords Blog post .Posted by Alden DeSoto, Google Analytics Team
