Well, SES San Jose 2006 is over, and we had a great time meeting all of you who stopped by the Google Analytics booth and attended the Google Dance. Yesterday, there was a panel called "Vendor Chat On Measuring Success" which included our own Brett Crosby, Senior Product Marketing Manager for Google Analytics and co-founder of Urchin. Each of the vendors on the panel were asked to discuss the various approaches to measuring a website's success -- from conversions to ROI, from customer inclusion to the idea of "persuasion" in a discussion of marketing success. Before the Q & A period, each panelist had five minutes to identify the most important issue in web analytics. According to Brett, "The most important thing about web analytics is something our product doesn't do. And none of the other products do it either." What is that crucial thing? It's analyzing and then taking action on your web analytics data. Knowing how to do that makes all the difference. To properly monitor and analyze your data, Brett suggested doing one of three things (or some combination of them): analyze and act on the data yourself; hire a professional services firm; or hire an in-house analyst. Regardless of which you choose, you have incredible flexibility with Google Analytics. If you hire an in-house analyst or if you analyze the data yourself, you've got many resources including this blog, theConversion University , the Help Center , built-in product Help, and the Google Group . For those who want to hire a professional services firm, we've got a world class international network of Google Analytics Authorized Consultants . We really enjoyed meeting you and look forward to connecting with even more people using Analytics in the future. Please let us know if there's anything else you'd like to see from support or marketing or even from this blog by shooting us an email .Posted by Jeff Gillis, Google Analytics