Did we say, "Boot Camp for Google Analytics?" How does that work, one might ask? Do I have to get up at 5am to have someone yell at me about goals, funnels and filters, now repeat! Get that bounce rate DOWN mister! Conversion rate UP, lady! Now give me 5 industry benchmarking metrics and hit the showers.Online Marketing (OM) Boot Camp , hosted by EpikOne and co-sponsored by Google at Champlain College in Burlington, Vermont.Avinash Kaushik , Ben Bullock and Alex Ortiz from the Google Analytics team, and Justin Cutroni, Seminars For Success instructor and author of Google Analytics Short Cut . beginners and advanced users, including agencies. The boot camp has various course levels on topics such as Adwords , Google Analytics and Website Optimizer .For more information and to register, visit www.OMBootCamp.com . Posted by Eva Woo, Google Analytics Team
There's nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your "game" more than anything else. And it can be a lot of fun!what Avinash says about bounce rate - it might be a good place to start, and you can see this metric clearly in almost every Google Analytics report.)Neil Mason , June Dershewitz , and Avinash Kaushik ), and prizes will be given for the most effective and insightful analyses. Here at the Google Analytics team, we might also might send a prize to the finalists, and also, we're hoping to do a blog post here after the championship where we'll name the contest winners and show the recommendations and insights they submitted. We're talking fortune and glory (cue "Indiana Jones" theme song) -- the techniques you use to analyze the data may be immortalized to inspire many a future analyst or marketer.member , which brings a lot of benefits such as discounts to industry events, informational newsletters and best practice guides, exposure to thought leaders and peers who also work in web analytics, and access to advanced instruction about website analysis techniques. The Championship started on June 1 and there is still plenty of time to do some analysis and submit an entry. You'll definitely come away a better user.page and FAQs .Posted by Jeff Gillis, Google Analytics Team
Hot on the heels of this March’s release of the Audio Campaigns report within Google Analytics, we’ve just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing.AdWords TV Ads is an all-digital system that distributes advertisers' TV ads to participating channels nationwide. You can upload your TV ad—a video file—to your AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad on. You can also specify the time of day and week, audience demographic, and type of program you'd like to target. If you need help creating a TV ad, you can find and connect with production specialists through our Ad Creation Marketplace. It’s a simple and streamlined process for TV advertising.linked with your Google Analytics account, you can easily see what happens to your online traffic while a TV spot is running. The current available TV metrics include:Impressions delivered Number of ad plays Cost CPM promotion in which Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000.Posted by Jeff Gillis, Google Analytics Team
We recently blogged about how you can use Google Analytics and Website Optimizer to identify your high value pages and set up experiments that will eliminate the guesswork from their design. Now that you're on the path to increased conversions and more efficient funnels, we thought we'd give you the low down on a new contest that might spark your interest.SMX Seattle conference , the Google Website Optimizer team announced the launch of the Google Website Workout contest . The idea behind the contest is simple: they're looking to help four businesses "pump up" their websites so they can get more sales, leads, or signups. Their consultants will work with the four winners to increase site performance by identifying and testing which combinations of page design, copy, and graphics yield the highest conversion rates.contest site and answer a few easy questions about why your site needs a workout. They're only accepting entries through June 17th, so don't wait to enter . Check out the short video below for more details:Posted by John Stona, Website Optimizer Team
Lunametrics is a Google Analytics Authorized Consultant led by Robbin Steif, one of the board members of the Web Analytics Association. She and her team are leading a day of training called "Getting Ahead with Google Analytics" in New York City, June 4 at the Harvard Club - see the agenda or register here .How to get actionable data out of your analytics How to use your analytics to understand where your users are having trouble Which little-used but valuable features of Google Analytics will shine light on special opportunities How to decrease your AdWords spend (and increase your conversions) How to use Google Website Optimizer to increase your conversion rate How to get everyone in the company to love their data How to set up profiles, filters, goals, cross-domain tracking and user defined variables. Posted by Jeff Gillis, Google Analytics Team
Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics (separately offered for AdWords as well). We've selected industry professionals from our Google Analytics Authorized Consultant network to teach these seminars in cities around the U.S. introductory seminar or an advanced seminar or both. They are being offered consecutive days for your convenience.The "Introduction and User Training" course is designed to provide high level overview of Google Analytics and will cover key features and reports. It's perfect for a marketer or account manager who is interested in learning more about how Google Analytics works and who wants to understand how to use the information in reports to make decisions about online marketing, website traffic analysis, and website optimization. The "Advanced and Technical Implementation" course is for those who need hands on implementation training. You'll learn how to install Google Analytics on your site, whether you're running an e-commerce store, tracking branding, rich internet applications, leads generation, or more. You'll learn how to optimally set up Google Analytics to get the types of information that you need. Both classes will include an introduction to Google Website Optimizer.
Register here or see dates and locations, also below. We will let you know when future dates have been added.Boston Chicago Orlando
Posted by Eva Woo, Google Analytics Team
