With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! up 12% this year , so you’re likely to get even more bang for your advertising buck. Since Christmas is on a Sunday this year, that means last-minute gift-givers could be shopping up until Thursday the 22nd if you offer 2-day shipping. However, you also have visitors looking for physical stores where they can buy your product, and (if you offer it) those willing to “pick up in store”. Advanced Segments , you can find these visitors and help them get their gift on time!
(if you don’t have e-commerce tracking, you may want to create a custom advanced segment like this one:
where the goal# that you select is your most valuable goal). Traffic Sources > Search > Organic . (Also try repeating this process for December 26th 2010 through January 1st 2011 to find trends during the post-Christmas week).
Content > Site Content ) to cross-list those products against any that are out of stock (one reason why they could be checking for stores). Then, call around to make sure the physical locations have the items that these visitors are searching for.
Posted by Jesse Nichols, Google Analytics team
