Recently, I watched all 5 seasons of Angel on DVD, and now I'm watching all 7 seasons of Buffy the Vampire Slayer . (I realize that I'm going backwards, but I just had to know Angel's back story.) If you've watched the shows, you know that the character Angel starts off as one thing and ends up as something completely different.Adwords auto-tagging makes it possible for you to see Adwords information in your Google Analytics reports without manually tagging each keyword. You simply enable auto-tagging in your Adwords account. The auto-tagging option is located on the My Account tab, on the Account Preferences page (click image to enlarge):www.example.com/?gclid=123xyz
before you enable auto-tagging will ensure that you receive valuable information on your Google campaign performance. Here are the steps for two URL scenarios:Scenario 1 no query parameters and looks something like this: www.i_will_redirect_you.com/:Paste this URL in your browser's address bar, but before you press Enter, append "?gclid=test" to the end, like this: www.i_will_redirect_you.com/?gclid=test. Now press Enter . If the gclid is present on the final landing page URL, you're golden. If not, keep reading to learn about your alternatives. Scenario 2 Paste this URL in your browser's address bar and before pressing Enter, append "&gclid=test" to the end, like this: www.i_will_redirect_you.com/?param=a¶m2=b&gclid=test. Press Enter . If the gclid is still there, you're in good shape, and need only to enable auto-tagging. If not, what are your options? Read on. please configure their servers to pass the gclid . If you're not sure what this means, don't worry, your server admin does. It's like repeating something in a foreign language you don't speak. If your pronunciation is good, a native speaker will understand you and all will be perfecto!manually tag your destination URLs instead of enabling auto-tagging. (This is one of the very few circumstances in which you should manually tag destination URLs in AdWords.)URL Builder . You'll need to fill in your landing page URL and fill in the campaign name, source, medium, and term (keyword). Then, press "Generate URL" and you'll have a URL that will correctly report campaign information to Google Analytics.an earlier post we made, but here is an example followed by step-by-step instructions on a recommended way to use i:Campaign Source: "google" in lower case Campaign Medium: "cpc" for cost-per-click campaigns or "cpm" for our cost-per-impression campaign model Campaign Term: fill in your AdWords keyword Campaign Content: if tagging your keywords individually, leave this field BLANK. If you're only tracking Google ad unit performance, as in the case of running a campaign that is running exclusively on our content network, fill in an ad unit identifier, such as a text ad's headline or the name you've given your display ads. Campaign Name: this is the name of the campaign you've set up in the Google ad system. Assuming you've linked your Google Analytics and Adwords accounts, it is important to type in the campaign name exactly as it appears in our ad system. Otherwise, the Clicks tab of the Adwords Campaigns report in Google Analytics will have multiple entries for the same campaign. Cost information such as impressions and clicks will be listed next to the campaigns that are running in our ad system, while visit information will be listed next to the campaign names you've typed into the URL Builder, and that would just be confusing! http://www.example.com/?utm_source=google&utm_medium=cpc&utm_term=keyword&utm_campaign=Adwords%2BCampaign%2BA
Posted by James Tipton, Google Analytics Team
