Lunametrics is a Google Analytics Authorized Consultant led by Robbin Steif, one of the board members of the Web Analytics Association. She and her team are leading a day of training called "Getting Ahead with Google Analytics" in New York City, June 4 at the Harvard Club - see the agenda or register here .How to get actionable data out of your analytics How to use your analytics to understand where your users are having trouble Which little-used but valuable features of Google Analytics will shine light on special opportunities How to decrease your AdWords spend (and increase your conversions) How to use Google Website Optimizer to increase your conversion rate How to get everyone in the company to love their data How to set up profiles, filters, goals, cross-domain tracking and user defined variables. Posted by Jeff Gillis, Google Analytics Team
Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics (separately offered for AdWords as well). We've selected industry professionals from our Google Analytics Authorized Consultant network to teach these seminars in cities around the U.S. introductory seminar or an advanced seminar or both. They are being offered consecutive days for your convenience.The "Introduction and User Training" course is designed to provide high level overview of Google Analytics and will cover key features and reports. It's perfect for a marketer or account manager who is interested in learning more about how Google Analytics works and who wants to understand how to use the information in reports to make decisions about online marketing, website traffic analysis, and website optimization. The "Advanced and Technical Implementation" course is for those who need hands on implementation training. You'll learn how to install Google Analytics on your site, whether you're running an e-commerce store, tracking branding, rich internet applications, leads generation, or more. You'll learn how to optimally set up Google Analytics to get the types of information that you need. Both classes will include an introduction to Google Website Optimizer.
Register here or see dates and locations, also below. We will let you know when future dates have been added.Boston Chicago Orlando
Posted by Eva Woo, Google Analytics Team
