We recently posted about what a visit is worth and the importance of setting goals in determining a visit's value. We often get asked, "How do I come up with goal values if my site is not an e-commerce site?" The answer: you can probably come up with intelligent values for your own set of goals. For example, if you know that 1 out of every 100 PDF downloads on your site results in a $500 sale, you can assign a value of $5 to that download. Other examples of goals are newsletter sign-ups, product sales, and visits to your "contact us" page.Monetizing Non-Ecommerce Sites ."Posted by Jeff Gillis, Google Analytics Team
What is the average value of a visit from a certain website worth to you? Can you, for instance, measure the average value of a visit to your site from someone who clicks on your AdWords ad as compared to someone who gets to your website by typing your URL directly into their browser? (See google[cpc] versus direct[none] in the image below - click to enlarge.)$/Visits column found in the Google Analytics conversion reports, including Campaign Conversion, Source Conversion, Overall Keyword Conversion and CPC vs Organic Conversion. In fact, because this metric is found in so many reports, you can compare per-visit values for organic search referrals, paid keywords, CPC campaigns -- and almost anything else you can think of. It's a great comparison metric that can help you shift your marketing budget to high-performing traffic sources and keywords.How do I set up goals? "Posted by Alden DeSoto, Google Analytics Team
You may have noticed that we make changes to Google Analytics from time to time. (We call them improvements and we hope you agree.) Since we've just started posting to this blog, we'd like to catch you up on a few of the improvements we've made recently. By the way, you can also learn about new features and other changes through a link at the bottom right of your account's Analytics Settings page when you log into Google Analytics. The link is called What's new with Google Analytics . It's a brief and frequently updated Help Center page listing recent changes.page). And you can now edit your time zone and rename your accounts .Posted by Alden DeSoto, Google Analytics Team
We are pleased to welcome you to the official Google Analytics blog. Now you can stay up to date on the latest info posted by the Google Analytics team. You'll learn about product changes as we make them, whether it's a new feature you’ve asked for, or a fix for something that needed fixing. We’ll let you know when we add new reports (see below) and will ask for your feedback too. And we’ll frequently post tips and best practices, as well as spotlight helpful resources such as Conversion University and the Google Analytics Help Center .AdWords Analysis .link your AdWords account with your Analytics account and have auto-tagging turned on.Posted by Jeff Gillis, Google Analytics Team
